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Santa makes special appearance in Jamestown

Posted 12/27/21

It has been a long-running tradition for Santa to visit the Jamestown Mercantile following the footsteps of former owner Joe Howlett, who sadly passed away in the flood in 2013. Rest in peace,

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Santa makes special appearance in Jamestown

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It has been a long-running tradition for Santa to visit the Jamestown Mercantile following the footsteps of former owner Joe Howlett, who sadly passed away in the flood in 2013. Rest in peace, Joey.

Last year Santa opted out of his in-person visit and decided to hold Zoom meetings instead. Humbug for sure… not nearly as much fun, as you might imagine.

In preparation for this year’s visit, owner Rainbow Schultz and the Merc staff prepared the traditional spaghetti and meatballs dinner for Santa and his team. This year Santa didn’t disappoint, but he must’ve had all-season runners installed on his sleigh since snowfall in these parts of Colorado has been scarce.

On the night of his arrival, Jamestown’s mountain kids and their parents showed up on time, lined up on the stage at the Merc and sang carols led by our good friend Kirk Watkins.

Then the crowd erupted as Santa and his elf Louie made their grand entrance. Santa, with that unmistakable belly and beard met with each family to discuss this year’s wish list. Thank you, Santa and Louie, for making this year’s holiday brighter.