Owners who love their cars and an automaker that loves the Earth: Subaru’s involvement with the Leave No Trace program educates participants in all outdoor pursuits on how they can take action to protect the natural world every time they step outside.[/caption]

“Love, it’s what makes a Subaru a Subaru.” For the Japanese carmaker, that love extends to the entire planet and all its inhabitants.

Committed to making our world a better place, among their many causes they are credited with delivering millions of meals to seniors in conjunction with Meals on Wheels America. As a result of Subaru’s philanthropy, 3,300 kids with critical illnesses were individually granted a dream through the Make-A-Wish Foundation. Through their involvement with the National Park Foundation, 17 million pounds of waste otherwise destined for landfills were recycled or composted last year at America’s national parks. Due to their efforts, one million trees were planted in wildfire burn areas throughout the west in 2023.

Subaru has also resolved to produce an all-electric fleet of automobiles by the year 2035. The initial step toward reaching that goal became a reality last year with the introduction of their first-ever all-electric vehicle, the Solterra.

Subaru’s stylized logo of the Pleiades star cluster represents unity. Appearing at ski resorts in four other states, on March 2-3, attendees of Subaru WinterFest united at Eldora Mountain Resort, Colorado, to recreate, kick back with live music, and support Earth-friendly practices.

The ingredients for s’mores were provided by Solo Stoves at no charge and lasted well into the afternoon. Roasting the marshmallows before sandwiching them between graham crackers and chocolate, then downing the delicious treat, proved to be a popular activity.

Kids and adults couldn’t resist climbing a ladder, taking a peek into a tent perched atop a Subaru, and envisioning a wilderness adventure. Bishop Telemark, Cardiff Snowcraft, and Nordica had skis and snowboards on hand to demo. Dynamic Wax kept your snowy transport of choice slick with a free coat of wax. Harman Kardon and other sponsors distributed $4,000 worth of giveaways over the course of two days.

To keep occupied between the music acts of Connor Garvey, The Ballroom Thieves, and Wood Belly, you could take the Leave No Trace test. The ten questions asked how long you thought it would take items such as banana peels, diapers, or plastic bottles to decompose. Whether you got them all right or didn’t know any of the answers, participants received a temporary tattoo and sticker with the Leave No Trace emblem.