Chaucee Stillman, Peak to Peak. The start of a new year brings an opportunity for change. This is the year to do things differently. Your business depends on it, and I’m here to help you out.
First, let’s say hello. I’m Chaucee, a digital strategist and web designer passionate about working with small businesses. I’m your new monthly marketing guru here at The Mountain-Ear!
The purpose of this column is to give you practical ways to improve the social media marketing for your business to minimize hassle and headaches. I know that social media can be overwhelming, that’s why I’m here to help, and with over seven years in the industry, I’ve picked up a trick or two.
I want you to walk away from this column every month with 3 actionable tips on how to improve, streamline and enhance the social media marketing for your business. With that said, let’s get started!
January is the perfect time to get your marketing plan together for the year ahead. Set yourself up for success so you’re able to implement consistent marketing throughout the rest of the year. Before we get to a very detailed content plan, we first must establish the basics to build upon.
Establish Brand Pillars
This is the cornerstone of your content and what you’ll talk about on social media. Write down the main topics related to your business and then brainstorm related sub-topics.
Start Tracking Your Stats
The only way to know if what you’re doing is working or not is to pay attention to the numbers. You do not have to be a math genius to understand analytics. Facebook, Twitter and Instagram all have built in analytics. Visit chaucee.com/analytics for a free spreadsheet set up to help you track your stats!
Stay Visually Consistent
Imagine what you want your brand to look like visually then stay vigilant about the look and feel of the content you post. Utilize free stock photo websites like unsplash.com to access high quality photography.
Now, I want to hear from you! What is your biggest social media marketing struggle right now? What would you like to learn or know more about? I’m here to answer your questions and help you succeed month after month. Visit chaucee.com/analytics for a free spreadsheet set up to help you track your stats!
Let 2019 be your year! Your year to pursue that passion, follow that dream, and reach that goal. You got this.
