Chaucee Stillman, Peak to Peak. You may not believe it yet, but spring is on its way! Springtime symbolizes fresh starts, new directions, re-aligning and re-focusing. It’s a great time to assess your social media strategy, see what’s working and what’s not, then make adjustments as needed. Here are three social media spring cleaning tips to do for your business today.
Hide old posts. Go through your Instagram and Facebook feeds and hide the posts that are not aligning with your visual strategy or have low engagement. You only want your best content out there, and now with the “hide” feature you don’t have to permanently delete posts anymore, but simply hide them so only admins can view those posts.
Identify top 10 posts. Look over your feed from the past month and take note of which posts performed the best. What is it about these posts that makes them so popular? Is it a post with a discount code, a sale announcement or a behind the scenes look at your company? Is it a compelling photo? Is the copywriting witty, serious or informative? Write down everything you observe about the post then compare it to the other top 10 posts to see what the common thread is. Focus on creating content that is aligned with those observations of your top performing posts.
Create new habits. Establishing habits is an easy way to automate and streamline your marketing efforts. Commit to content planning at the beginning of each month, dedicate a portion of your day to community management and track your social media stats weekly. Habits don’t happen overnight, but with consistency. Figure out which habit would be most helpful to you right now and focus on adding that to your routine.
Take some time this month to examine your social media strategy. If you’re like most of my clients, you don’t have time for unfocused efforts. Take the time to assess what you’re doing for your business and then clear your path to invite new opportunities for growth.
As always, I’m here to help! Reach out at www.chaucee.com.
(Originally published in the March 21, 2019, print edition of The Mountain-Ear.)
