Chaucee Stillman, Nederland. Starting your own business is a lot of things. It’s challenging, rewarding, scary and exciting. You’ve worked hard on your craft, your services and your vision, so now it’s time to launch it into the world, but how do you get the word out? Being an entrepreneur pulls you in a million different directions and social media marketing can often fall to the wayside. Not having active social media profiles is only a detriment to your business. In today’s day and age, online marketing is essential.

Your business is growing, and you need help. While you recognize online marketing is important, you just don’t have the time to do it. It’s probably time to consider hiring help to market and manage your brand’s social media. All growth comes with change, and it can be intimidating to enter a new phase. So, if you’re looking for a social media manager to help you out, keep these three things in mind!

Communication

Work with someone who is passionate about communication. As with any working relationship, honesty and transparency is paramount. The same goes for someone who is hired to market your vision and business. Make sure you are on the same page about the look and feel of your marketing as well as the tone of voice and overall marketing goals. You want someone who is responsive and reachable.

Eye for Design

Effective digital marketing relies heavily on compelling imagery. While all social media managers have a mind for analytics and strategy, hiring a social media manager that has an eye for design will make your feed more cohesive, on brand and appealing.

Future Thinking

Marketers are naturally curious and excited to experiment. Look for a social media manager that is eager to explore new technologies, try new social platforms, and demonstrate their innovative thinking through marketing campaigns that will make sure you don’t get left behind in the ever-evolving industry of online marketing.

Social media marketing can deliver the results you need for your business. If you want your business to grow, then investing in online marketing is a must, but you don’t have to do it all alone! I’m here to help.

Visit my website for more marketing tips and tricks (www.chaucee.com) and reach out if you’re ready to take the next step!

(Originally published in the February 7, 2019, print edition of The Mountain-Ear.)